Timeless Medicine is an integrative healing practice runby Ilya Yacobsen. Ilya is an acupuncturist, therapeutic bodyworker, massagetherapist and a spiritual guide. Timeless Medicine wanted to relaunch theirbrand to appeal to companies seeking holistic health solutions for theirexecutives, and to position Ilya Yacobsen as a thought leader in the healingspace. Ethera was engaged to create a new look and strategy while staying trueto the personal style and values of Ilyahimself. The new branding needed to be clear, warm and professional, yet stillimbued with the flavor of eastern philosophy and practices.
Ethera worked one-on-one with Ilya to identify thecompany values, overall vision, as well as a 5 year and 10 year businessplan. A visual system was created thatwas reflective of Ilya’s personal tastes, the business strategy and long-termgoals. The identity used elements ofsacred geometry throughout the design. The color pattern and logo reflected afeeling of the mystical and the photography reflected a deep connection to thenatural world.