Fruit Street is a B2B app that allows healthcare professionals to conduct HIPPA compliant video consultations with patients. By syncing with compatible wearable and medical devices the Fruit Street app also enables physicians to monitor their patients’ health in real time.
Ethera created a friendly and approachable system that invokes the connectivity, conversation and vitality that is central to the product. The graphics also nod to the intersection of health and technology and to the name’s origin, a Boston street that is home to a major medical center. Through scale, cropping and a varied color palette, we ensured the look and feel had the ability to flex over varying touchpoints as the company grows. To kick start the brand, a basic kit of parts, brand guidelines and usage conveyed over sample applications were delivered.