Diversified hosted an industry-wide Design Experience Tech Talk where attendees learned about immersive integrated experiences and the many aspects that go into creating them. Ethera was brought in to create graphic content that would highlight the strengths of the screens and the technology provided by co-sponsors, Sony and Analog way.
Ethera created two unique themes and over 10 minutes of graphics to create a memorable immersive experience. The concept of an ambient world was our inspiration for this featured work. We found that 3D artwork shows beautifully well on Sony’s newCrystal LED screens and let that be our hero. The graphics highlighted the richness of color and the intensity of blacks of the screen. Animated gradients of color complimented the 3D graphics and were projected along the adjacent wall.