GoodHuman is a human services platform dedicated to making support services more accessible and empowering.
They sought Ethera Creative's expertise to develop a brand identity that reflects their bold optimism and commitment to human connection
Our team conducted in-depth research to understand GoodHuman's mission and target audience. We developed a vibrant color palette, distinctive illustration style, and comprehensive brand guidelines to convey their values of empathy, collaboration, and innovation.
The new brand identity successfully captures GoodHuman's essence, resulting in increased brand recognition and engagement within the human services sector.
