Friendtier is a website where people can connect with others to engage in a wide range of activities, from casual group meet ups to creating large scale philanthropic ventures. Using this online platform, Friendtier users are building a global network of influencers to change the world by enabling collaborative partnerships. The company was little more than an idea when Ethera was brought on board. Ethera needed to identify Friendtier’s unique market position to create the story, brand and look and feel of the website from ideation to execution.
